 |
|
|
What's New at Effective CRMThe CRM Consulting Blog will help you find all new the articles and content created at Effective CRM, so check here first. Not only does it list the articles I write, it also shows any articles my visitors write as blog entries as well. So hit the "Submit An Article" button at the top and become a contributor at Effective CRM. Unlike most blogs, this is a content website that has been turned into blog. You won't see this anywhere else, except for sites that are powered by Site Build It. They've taken Web 2.0 to the next level. You should check it out if you're thinking about building your own website. It's more than a website, it's a web business! The CRM Product Management ChecklistThe CRM Product Management Checklist will help you figure out if your CRM company is providing you the general tools you need to support your customer-centric strategies Permalink -- click for full blog post "The CRM Product Management Checklist" Strive for a "business case" - not just "ROI"Mike, this is a fantastic post. Thanks for putting these insights together. I think people seeking to justify CRM or SCRM should use the term Permalink -- click for full blog post "Strive for a "business case" - not just "ROI"" The ROI of CRM (and Social CRM)Join the ROI of CRM conversation. Read what leading industry professionals think and let us all know your thoughts. Permalink -- click for full blog post "The ROI of CRM (and Social CRM)" 42 Indeed...Scary as it may sound to you, I had a similar idea this morning while showering (too many details? sorry). I thought that 42 was the answer to our Permalink -- click for full blog post "42 Indeed..." The Answer to "Where Are the Social CRM Opportunities" is 42Where are the Social CRM opportunities. An advanced, yet simple answer (42) is the key to everything, if we can just figure it out. Permalink -- click for full blog post "The Answer to "Where Are the Social CRM Opportunities" is 42" The Social Components of CRM Part IIIThe final piece of the question, Will the Social Components of CRM Have an Impact on Business? Permalink -- click for full blog post "The Social Components of CRM Part III" Another Comcast FanComcast is the result of a much larger problem which has been around for decades and may do more damage to our economy long term than all the Permalink -- click for full blog post "Another Comcast Fan" Very disloyal Comcast CustomerYour situation may be in somewhat of a minority now that phone companies like ATT can provide cable television service. For now, Comcast is still Permalink -- click for full blog post "Very disloyal Comcast Customer" Comcast's Inside-Out Business Process Means A Poor Customer ExperienceComcast's Poor Customer Experience can be tied directly to their Inside-Out business process The Social Components of CRM And Their Impact on How Customers Will Do Business - Part IIWell, we got things going with Part I of the impact of the Social Components of CRM. I promised somewhat of a rollercoaster ride as we explore the many perspectives on this concept and we're going to see some more of that right here. The Social Components of CRM And Their Impact on How Customers Will Do Business - Part II asked the expert panel about how they felt the social components of CRM would impact they way customers do business in the future, and how. Here's the question exactly as I put it... Small Business CRM - What's the Problem?Even though contact management may have been the pre-cursor to the CRM wave, small business CRM seems to have gotten the short end of the stick in a number of ways. First, the whole idea of encapsulating a solution in a box, I contend, set small businesses back decades. Contact management? Come on! Permalink -- click for full blog post "Small Business CRM - What's the Problem?" Effective Social CRMMy journey from Effective CRM to Effective Social CRM is is a bumpy one, and the destination is unknown. As a believer in a customer-centric business approach, I don't feel a compelling urge to adopt a new term to describe something many of my colleagues feel has always been a part of business. In fact, maybe Social CRM is on a journey to CRM. Permalink -- click for full blog post "Effective Social CRM" CRM Sales Professional NeededWe are the # 1 Sage Business Partner in North America and are looking for an experienced CRM Sales professional to operate in our Southeastern US market. Atlanta preferable, but we have offices in Tampa and South Carolina as well. Please fill out the contact form and we will contact you as soon as possible Permalink -- click for full blog post "CRM Sales Professional Needed" Are CRM Consultants Leaving Value on the Table?CRM consultants leaving value on the table is one of my favorite topics to think about because I truly believe, after many years in the "so-called" CRM consulting world, that sometimes CRM consultants are being robbed of the value they create for clients; and other times, they are the ones doing the robbing. Permalink -- click for full blog post "Are CRM Consultants Leaving Value on the Table?" Social CRM should span both sides of the membraneIn my opinion it should be a cross between Enterprise 2.0 consulting (getting people to collaborate effectively), Change Management (the rules are Permalink -- click for full blog post "Social CRM should span both sides of the membrane" Jill Dyche Laughs BackWow, thanks for mentioning my blog post in yours! I'm fantastically glad I made you laugh, since I'm sure we've both seen CRM strategy and planning Permalink -- click for full blog post "Jill Dyche Laughs Back" Social CRM Consulting is same as CRM Consulting, right?Great post. CRM Implementations will always fail with the technology-first approach, well said. We must all look past the hype and focus on Permalink -- click for full blog post "Social CRM Consulting is same as CRM Consulting, right?" The Face of Social CRM Consulting?With all the hype going on lately, I began wondering what Social CRM consulting might look like. Will it simply be an added service performed by CRM consultants (booooooorrrrring!) Or will it be a revolutionary new market just like Social CRM software? Permalink -- click for full blog post "The Face of Social CRM Consulting?" The Social Employee and CRM Incentive PlansThe Social Employee and CRM Incentive Plans....one of the many things I've struggled to wrap my mind around over the past few years. The "customer-centric" way of business really poses a number of challenges related to employee incentives. How is loyalty measured and can that be translated into something that fits in a "quota"? Quota's are generally placed into the business calendar as monthly or quarterly goals that need to be met by an employee. Permalink -- click for full blog post "The Social Employee and CRM Incentive Plans" A Few Question That I Would Ask SRCM Paradigm SupportersThe access to Compuserve may have been limited, but we've continued to have this vehicle ever since. And it's the same concept. The volume is growing Permalink -- click for full blog post "A Few Question That I Would Ask SRCM Paradigm Supporters" Thought provoking postFirst off, this is a great post and goes to the heart of my largest concern with Social CRM, that we are choosing hype over real value. Everywhere we Permalink -- click for full blog post "Thought provoking post" Nice, but you are missing dataMike, to me it is just another channel - and i have been saying that forever. and i don't have consulting or software to sell (ok, maybe some Permalink -- click for full blog post "Nice, but you are missing data" Social CRM a Myriad of ChannelsIf Social CRM is implemented as just a bidirectional conversation between the customer and the company then you would be correct. It would then be Permalink -- click for full blog post "Social CRM a Myriad of Channels" The Social CRM Channel, Or A New Paradigm?There are a number of very intelligent people out there who are calling the Social CRM channel a paradigm shift, and not really a channel. The basis for this argument is simple.... Permalink -- click for full blog post "The Social CRM Channel, Or A New Paradigm?" CRM Software Saves the DayLet's just destroy the myth right off the bat. CRM Software cannot solve your problems for you. It's simply the vehicle we use to make CRM strategies and tactics more effective and efficient. Permalink -- click for full blog post "CRM Software Saves the Day" Do CRM Software Companies Deliver What the Customer Wants?CRM software companies are not all the same. They target different markets. Sometimes it's based on size of the business and other times it's based on the types of customers they sell to; like Business to Business (B2B) versus Business to Consumer (B2C). There are also vendors that sell directly to their ultimate customer and others the sell indirectly through a business partner channel. Permalink -- click for full blog post "Do CRM Software Companies Deliver What the Customer Wants?" Social Media and CRM Or Quite The ReverseI like new ideas, and the marriage between Social Media and CRM makes a lot of sense. And there are a lot of Social Media experts on Twitter (social media) implying that CRM is dead and that "Social Media" is the new foundation of all customer relationships. Permalink -- click for full blog post "Social Media and CRM Or Quite The Reverse" Effective CRM ArticlesIf you are looking for some edgy CRM articles on the past and future of CRM, or would like to contribute some, this is the place to stop by on a regular basis Permalink -- click for full blog post "Effective CRM Articles" Will Google Wave Change the CRM LandscapeLearn how Google Wave could be used to engage customers and prospects in a way that makes sense to the human mind Permalink -- click for full blog post "Will Google Wave Change the CRM Landscape" Selling CRM Correctly in all Market ConditionsSelling CRM isn't about pushing what you need to sell (software). That won't get the job done for you or your prospect. Permalink -- click for full blog post "Selling CRM Correctly in all Market Conditions" Engaging Customers With Social Media Ideas and TechnologyEngaging customers with social media is becoming more than just a buzz. People are tweetering and twattering and twipping all over the place. And these twitterers are obviously in the business. Permalink -- click for full blog post "Engaging Customers With Social Media Ideas and Technology" Keep Your CRM Strategy SimpleWithout a CRM strategy, there is no guiding corporate wide vision for how you will interface with customers. This is a key component which works in conjuntion with your functional CRM initiative (the technology). It takes both to succeed. Permalink -- click for full blog post "Keep Your CRM Strategy Simple" The CRM Strategic Planning ProcessWhenever I think of the Strategic Planning Process I remember when I was part of enterprise corporate America. Oh boy, those were the days. Every change was preceded by an army of consultants and/or internal due diligence teams. Imagine how that would go over in a middle market company. Permalink -- click for full blog post "The CRM Strategic Planning Process" Effective Business Intelligence And Reaching GoalsEffective Business intelligence is a topic that I've only gotten involved with in the past few years. Before that, the middle market companies I've worked with couldn't afford the entry price. Expensive software with hefty consulting engagements for building data warehouses and business metrics simply made it impossible. Permalink -- click for full blog post "Effective Business Intelligence And Reaching Goals" Customer Accounting For CRMCustomer Accounting is one of those things that seems to be glossed over in CRM discussions. It seems like such a high level discussion that I am amazed that the best discussion on it that I can recall is in Jim Novo's book "Drilling Down - Turning Customer Data into Profits with a Spreadsheet ". Permalink -- click for full blog post "Customer Accounting For CRM" CRM 2.0CRM 2.0 has been sporadically discussed for the past 18 months. And CRM Vendors are building components that sound like CRM 2.0. But it appears that it will become whatever we make of it. So, what are your ideas for it? Permalink -- click for full blog post "CRM 2.0" The Great Social CRM Ponzi Scheme?OK, I'm taking a little bit of liberty with regard to Social CRM, but history just keeps repeating itself. I'm not finding anything new about Customer Relationship Management just because an elite group has decided to add a prefix to an already hijacked term...CRM Permalink -- click for full blog post "The Great Social CRM Ponzi Scheme?" A CRM Definition That Your Competition Doesn't KnowI believe a good CRM definition is as follows: CRM is the application of a well developed customer strategy, based on a high level of customer awareness, to a properly matched set of CRM technologies and services. In other words there are two components, both of which are required, that make a successful CRM solution. Permalink -- click for full blog post "A CRM Definition That Your Competition Doesn't Know" Change Management Failure and Where to Look For ItWith all this CRM talk, we sometimes forget what a change management failure looks like so we can head it off at the pass. I must say, I'm one of the less fortunate consultants who has seen the process performed backwards over and over again, resulting in the same failed outcomes. Permalink -- click for full blog post "Change Management Failure and Where to Look For It"
To Effective CRM from CRM Consulting Blog
Link to Effective CRM Consulting |
Recommended Small Business Solution[?] Subscribe To This Site
|
|
|
|
||
|
I double my website visitors every other month. I bet you can too!
Why build JUST a Web site?
|
||
