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What's New at the Effective CRM Consulting BlogThe CRM Consulting Blog will help you find all new the articles and content created at Effective CRM, so check here first. Not only does it list the articles I write, it also shows any articles my visitors write as blog entries as well. So hit the "Submit An Article" button at the top and become a contributor at Effective CRM. Unlike most blogs, this is a content website that has been turned into blog. You won't see this anywhere else, except for sites that are powered by Site Build It. They've taken Web 2.0 to the next level. You should check it out if you're thinking about building your own website. It's more than a website, it's a web business! Nov 18, 2008, CRM ConsultantI'm a CRM consultant and here's a little bit of background on how I got here. Permalink -- click for full blog postNov 18, 2008, What do Effective Saleslogix Consultants look like?I've been involved with this product since it's inception and I've worked with effective Saleslogix consultants, and not so effective. In fact, I've worked with some extremely ineffective and extremely unproductive Saleslogix consultants! Permalink -- click for full blog postNov 15, 2008, The Sales Process and CRMEvery business has some sort of sales process. There so many self-proclaimed sales experts out there that I just can't keep track. And most of them believe that CRM is all about sales and that sales is a strategy. Permalink -- click for full blog postNov 15, 2008, Sales Force Automation SoftwareSales Force Automation Software was created to describe a new generation of software designed to fulfill the needs of the sales organization and not just the sales person Permalink -- click for full blog postNov 14, 2008, Sales and CRMHow come everywhere else I go on the Internet CRM is talked about like it is for salespeople? If that's not the case, what is it for? Permalink -- click for full blog postNov 14, 2008, Getting Users to Adopt CRMMike, I'm facing a big problem in my company. We invested in software vendor removed a year and a half ago and since that time the enthusiasm for it Permalink -- click for full blog postNov 14, 2008, Is Saleslogix Software any good?We've been looking around a lot for software. Before you jump on me, we already have a strategy and have been working with a consultant to optimize Permalink -- click for full blog postNov 14, 2008, What's the Best CRM Software?I'm trying to figure out what the best software for CRM is? Should I be looking at web solutions with monthly subscriptions? What are the best Permalink -- click for full blog postNov 14, 2008, CRM Strategy Building TemplateI really like your website. It turned my thinking around on what CRM really is. I had one of my people out collecting CRM software features so we Permalink -- click for full blog postNov 13, 2008, Does Business Intelligence Software Have To Cost So Much?If you ask the average business intelligence software vendor, the answer would be yes. They tend to be just like the enterprise CRM vendors in the sense that they believe over-engineered software like there is necessary to meet the needs of the enterprise market. Permalink -- click for full blog postNov 12, 2008, This Free CRM Readiness Assessment Can Uncover Hidden RisksDon't let the phrase Free CRM Readiness Assessment fool you into thinking this is some cheap rip-off. I can assure you that it is not! Permalink -- click for full blog postNov 11, 2008, How Can Relationship Marketing Be Used By You?Relationship Marketing starts with a solid understanding of your customers. While opinions and techniques vary, there is a simple and straight forward approach to analyzing data you already have that can help you identify when your customers begin to leave or defect (some call it churn). Permalink -- click for full blog postNov 9, 2008, Free CRM Software And Your Path To SuccessFree CRM software, "you get what you pay for". Permalink -- click for full blog postNov 9, 2008, CRM Software ReviewsThe mentality I speak about through this site drives the desire for CRM software reviews. The problem is really very simple. If you are searching for CRM software before you have developed a solid CRM strategy, realigned your workflows to support it, and identified each work process, how can you possibly know what to look for? Permalink -- click for full blog postNov 7, 2008, Business Process Outsourcing CompaniesBusiness process outsourcing companies seem to have filled a need by some of the larger enterprises. The basic need is flexibility and scalability. Permalink -- click for full blog postNov 7, 2008, Effective Business Process Mapping For the Front OfficeEffective Business Process Mapping might scare some of the middle market companies I've worked with. The mere mention of it can send visions of an army of blue suits, a cacophony of acronyms and a salvo of symbols obviously designed to belittle and confuse those who didn't go to graduate school. Permalink -- click for full blog postNov 4, 2008, Marketing Mix and CRMThe Marketing Mix traditionally refers to the four P's of marketing: Product, Price, Place and Promotion. Of course, there's nothing traditional about my take on things. Permalink -- click for full blog postNov 2, 2008, What is Customer Service?If you were to ask me "What is Customer Service?" 15 years ago, I would have blown you off. At that time, I thought running a business was all about the numbers. I'd been through thousands of business plans and financial statements at that point, and I thought I had all the answers. We'll, I didn't! Permalink -- click for full blog postNov 1, 2008, The Proper Small Business Marketing FocusSmall business marketing is often performed by folks who have no formal marketing education or training. Nothing wrong with that, it's just a reality. Permalink -- click for full blog postNov 1, 2008, Small Business CRM SoftwareThe expectations of small business are that they have small business CRM software options just like the big boys; albeit at an affordable price point. Permalink -- click for full blog postNov 1, 2008, Beware of CRM Software SolutionsSince the early days of CRM software solutions were always cobbled together as a marketing tool. The angle is always that since they've already got a solution for your industry, the time and cost to get you up, running and competitive on CRM is minimal. Permalink -- click for full blog postOct 31, 2008, Effective Campaign ManagementEffective Campaign Management solutions need to provide you with enough bang to support the strategic CRM initiatives of your organization. Getting a glitzy campaign module and then trying to figure out what to do with it is, frankly, what I see in most mid-market companies Permalink -- click for full blog postOct 31, 2008, Effective Business Intelligence And Reaching GoalsEffective Business intelligence is a topic that I've only gotten involved with in the past few years. Before that, the middle market companies I've worked with couldn't afford the entry price. Expensive software with hefty consulting engagements for building data warehouses and business metrics simply made it impossible. Permalink -- click for full blog postOct 31, 2008, Effective change Management is Required in your CRM StrategyEffective change management is a crucial piece in CRM puzzle. Without it, fiefdoms are protected and people generally feel their value decline as they sense ownership of the process slipping away Permalink -- click for full blog postOct 31, 2008, Saleslogix CRM SoftwareSaleslogix CRM Software is a great business to business (B2B) software platform for the middle market. It has been one of the main players in this market since 1997 for a very good reason. It's is highly customizable and affordable. Permalink -- click for full blog postReturn Home from CRM Consulting Blog
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