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What's New at the Effective CRM Consulting Blog
The CRM Consulting Blog will help you find all new the articles and content created at Effective CRM, so check here first. Not only does it list the articles I write, it also shows any articles my visitors write as blog entries as well. So hit the "Submit An Article" button at the top and become a contributor at Effective CRM. Unlike most blogs, this is a content website that has been turned into blog. You won't see this anywhere else, except for sites that are powered by Site Build It. They've taken Web 2.0 to the next level. You should check it out if you're thinking about building your own website. It's more than a website, it's a web business! Jun 23, 2009, Determining Customer ValueMike, Some very helpful tips on here. Companies are well served by determining the Lifetime Value of each customer. As per your article, segmenting Permalink -- click for full blog post Jun 18, 2009, Social Media and CRM Or Quite The ReverseI like new ideas, and the marriage between Social Media and CRM makes a lot of sense. And there are a lot of Social Media experts on Twitter (social media) implying that CRM is dead and that "Social Media" is the new foundation of all customer relationships. Permalink -- click for full blog post Jun 2, 2009, Effective CRM ArticlesIf you are looking for some edgy CRM articles on the past and future of CRM, or would like to contribute some, this is the place to stop by on a regular basis Permalink -- click for full blog post Jun 2, 2009, Will Google Wave Change the CRM LandscapeLearn how Google Wave could be used to engage customers and prospects in a way that makes sense to the human mind Permalink -- click for full blog post Jun 1, 2009, Selling CRM Correctly in all Market ConditionsSelling CRM isn't about pushing what you need to sell (software). That won't get the job done for you or your prospect. Permalink -- click for full blog post Apr 30, 2009, Engaging Customers With Social Media Ideas and TechnologyEngaging customers with social media is becoming more than just a buzz. People are tweetering and twattering and twipping all over the place. And these twitterers are obviously in the business. Permalink -- click for full blog post Apr 23, 2009, Keep Your CRM Strategy SimpleWithout a CRM strategy, there is no guiding corporate wide vision for how you will interface with customers. This is a key component which works in conjuntion with your functional CRM initiative (the technology). It takes both to succeed. Permalink -- click for full blog post Apr 23, 2009, The CRM Strategic Planning ProcessWhenever I think of the Strategic Planning Process I remember when I was part of enterprise corporate America. Oh boy, those were the days. Every change was preceded by an army of consultants and/or internal due diligence teams. Imagine how that would go over in a middle market company. Permalink -- click for full blog post Apr 23, 2009, Effective Business Intelligence And Reaching GoalsEffective Business intelligence is a topic that I've only gotten involved with in the past few years. Before that, the middle market companies I've worked with couldn't afford the entry price. Expensive software with hefty consulting engagements for building data warehouses and business metrics simply made it impossible. Permalink -- click for full blog post Apr 23, 2009, Customer Accounting For CRMCustomer Accounting is one of those things that seems to be glossed over in CRM discussions. It seems like such a high level discussion that I am amazed that the best discussion on it that I can recall is in Jim Novo's book "Drilling Down - Turning Customer Data into Profits with a Spreadsheet ". Permalink -- click for full blog post Apr 23, 2009, CRM 2.0CRM 2.0 has been sporadically discussed for the past 18 months. And CRM Vendors are building components that sound like CRM 2.0. But it appears that it will become whatever we make of it. So, what are your ideas for it? Permalink -- click for full blog post Apr 16, 2009, The Great Social CRM Ponzi Scheme?OK, I'm taking a little bit of liberty with regard to Social CRM, but history just keeps repeating itself. I'm not finding anything new about Customer Relationship Management just because an elite group has decided to add a prefix to an already hijacked term...CRM Permalink -- click for full blog post Apr 14, 2009, A CRM Definition That Your Competition Doesn't KnowI believe a good CRM definition is as follows: CRM is the application of a well developed customer strategy, based on a high level of customer awareness, to a properly matched set of CRM technologies and services. In other words there are two components, both of which are required, that make a successful CRM solution. Permalink -- click for full blog post Apr 7, 2009, Change Management Failure and Where to Look For ItWith all this CRM talk, we sometimes forget what a change management failure looks like so we can head it off at the pass. I must say, I'm one of the less fortunate consultants who has seen the process performed backwards over and over again, resulting in the same failed outcomes. Permalink -- click for full blog post Apr 2, 2009, An Interview with Bob Thompson of CustomerThinkI was lucky enough to get an interview with Bob Thompson who founded CustomerThink.com (formerly CRMGuru.com). I'm still going through my evolution, so if I've missed opportunities to ask the right questions, I learn from the responses of experts like Bob. Permalink -- click for full blog post Mar 20, 2009, Business Process Guru Dick Lee of High Yield MethodsI recently had the extreme pleasure to conduct an interview with business process guru Dick Lee. If you follow my site, his name will sound familiar since his writings have shaped much of my current view of the CRM World. Permalink -- click for full blog post Mar 14, 2009, The Change Management ProcessThe change management process must start with an understand of the hurdles you will face. And there will be hurdles, because the natural tendency for people is to resist change. Permalink -- click for full blog post Mar 11, 2009, Select CRM Software First And Throw Good Money After BadSo many companies select CRM software first, before they do any other planning at all. The only plan is to get CRM software in house, and to make sure it costs as little as possible, and has as many "features" as possible. Permalink -- click for full blog post Mar 6, 2009, Genesis Communications acquires Increase CRM to create the UK’s leading provider of hosted Microsoft Dynamics CRM services5 th March 2009, Manchester Genesis Communications is pleased to announce that it has acquired Increase CRM, for an undisclosed sum, to Permalink -- click for full blog post Feb 27, 2009, SaaS – The key to successHistorically, businesses looking to implement IT solutions had no alternative than to invest in costly servers and software, which also required a Permalink -- click for full blog post Feb 5, 2009, What do Effective Saleslogix Consultants look like?I've been involved with this product since it's inception and I've worked with effective Saleslogix consultants, and not so effective. In fact, I've worked with some extremely ineffective and extremely unproductive Saleslogix consultants! Permalink -- click for full blog post Feb 5, 2009, Why CRM FailsWhy CRM Fails By: Steve Snapp, Sr. CRM Consultant, ISM and Swain Scheps, IT Project Manager/Technology Writer Between the decision to implement an Permalink -- click for full blog post Jan 19, 2009, Customer Service Software - Will Your Customer Service Headaches Be Solved By A CRM Application?Another probing look at Customer Service Software, or any software, should be used in conjunction with an overall plan for improving customer satisfaction, ther customer experience and customer loyalty. Permalink -- click for full blog post Dec 29, 2008, CRM by Enterprise WizardI live my life by that wonderful quote from Ben Franklin, thank you for putting it into your post! It’s really shocking how many people think that a Permalink -- click for full blog post Dec 28, 2008, Link to Effective CRMLink to Effective CRM and help spread the word. Permalink -- click for full blog post
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