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crmvendors.wordpress.com

by Tewks
(Chicago)

Hi Mike,

Some of your readers may find a blog I'm running crmvendors.wordpress.com (soon to be themarketingmojo.com) to be useful. What I'm trying to do with the site is profile and rank every marketing service provider out there. So far we are up to about 500 firms covered.

Additionally, we are posting articles about CRM (as in marketing, not management), social media, interaction vs. interruption, and a number of other topics relevant to marketers. There is also a terms section, community listings with trade shows, organizations, and job boards, and we are about to launch a line of comic strips featuring Mo (for marketing organization) and Jo (his sidekick).

In the meantime I look forward to keeping up with your postings!

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The middle market needs more marketing education
by: Mike Boysen

Hi Marcus,

I'm following your blog as well. The longer I've been in the CRM world, the more I've wondered why marketing was never more than "WOW, I can send a newsletter to my contact list?"

I need to educate myself on how you collect information and use it to develop customer-centric strategies. I know it needs to be done, but I'm still learning things in that area.

Look forward to hearing what you have to say over there.

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